{"id":130759,"date":"2023-07-14T14:22:10","date_gmt":"2023-07-14T12:22:10","guid":{"rendered":"https:\/\/nextcloud.com\/?p=130759"},"modified":"2024-05-22T09:16:06","modified_gmt":"2024-05-22T07:16:06","slug":"handelsblatt-se-penche-sur-la-face-cachee-de-microsoft","status":"publish","type":"post","link":"https:\/\/nextcloud.com\/fr\/blog\/handelsblatt-se-penche-sur-la-face-cachee-de-microsoft\/","title":{"rendered":"Le journal Handelsblatt \u00e9voque la face cach\u00e9e de Microsoft"},"content":{"rendered":"
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Satya Nadella, PDG de Microsoft, imagin\u00e9 par l’IA comme un robot<\/em><\/figcaption><\/figure>\n<\/div>\n

Aujourd’hui, Handelsblatt a \u00e9voqu\u00e9 la plainte antitrust d\u00e9pos\u00e9e par Nextcloud contre Microsoft<\/a> en citant Frank Karlitschek, PDG de Nextcloud, dans le cadre d’un article complet sur la c\u00e9l\u00e8bre soci\u00e9t\u00e9 informatique am\u00e9ricaine. L’affaire antitrust, ouverte au d\u00e9but de l’ann\u00e9e 2021, n’a apparemment pas progress\u00e9. Une affaire similaire lanc\u00e9e par le fournisseur de services de messagerie instantan\u00e9e Slack, bas\u00e9 aux \u00c9tats-Unis, a notamment connu des avanc\u00e9es. Microsoft a \u00a0\u00bb d\u00e9lib\u00e9r\u00e9ment \u00a0\u00bb mis fin \u00e0 l’int\u00e9gration de Teams dans Office afin d’\u00e9viter un examen approfondi de la part des autorit\u00e9s de r\u00e9gulation de l’UE<\/a>. La plainte d\u00e9pos\u00e9e par 30 entreprises de la tech europ\u00e9enne contre Microsoft semble avoir suscit\u00e9 moins d’attention et de progr\u00e8s que le conflit entre les g\u00e9ants de la tech.<\/p>\n\n

Maintien de sa position dominante sur le march\u00e9<\/h2>\n\n
<\/div>\n\n
\n

Exploiter sa position dominant sur le march\u00e9 – le succ\u00e8s des entrerpises dans le secteur informatique repose encore souvent sur le fait de rendre les clients d\u00e9pendants de ses propres produits, puis de leur vendre de nouveaux services et d’\u00e9vincer ainsi les concurrents de ce march\u00e9. Microsoft ne fait pas exception \u00e0 la r\u00e8gle sous la direction de Nadella.<\/p>\nHandelsblatt, d\u00e9crivant l’un des 5 principes cl\u00e9s de la fa\u00e7on dont Microsoft g\u00e8re ses activit\u00e9s.<\/cite><\/blockquote>\n\n

\n

\u00ab\u00a0Microsoft a beaucoup appris de ses conflits avec l’UE et d’autres autorit\u00e9s au cours des 20 derni\u00e8res ann\u00e9es\u00a0\u00bb, d\u00e9clare M. Karlitschek, \u00ab\u00a0les pratiques commerciales de Microsoft sont plus strictes que jamais, mais les activit\u00e9s de lobbying et de relations publiques sont \u00e9galement plus efficaces que jamais\u00a0\u00bb.<\/p>\nHandelsblatt, citant Frank Karlitschek, PDG de Nextcloud GmbH<\/cite><\/blockquote>\n\n

Nextcloud et les autres membres de la coalition se f\u00e9licitent de la r\u00e9solution de l’affaire Slack. Cela signifie qu’un cas d’abus de position dominante par regroupement a \u00e9t\u00e9 partiellement r\u00e9solu. Cependant, ne pas int\u00e9grer Teams dans Office n’a pratiquement aucune importance, car Teams est d\u00e9sormais livr\u00e9 et disponible de mani\u00e8re bien visible dans la barre des t\u00e2ches lors d’une nouvelle installation de Windows. Comme le souligne l’article du Handelsblatt, Microsoft continue de renforcer sa position sur le march\u00e9, en s’appuyant sur son \u00e9crasante part de march\u00e9 dans le domaine de la bureautique.<\/p>\n\n

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Microsoft continuera \u00e0 consolider sa position dans l’\u00e9conomie au cours des prochaines ann\u00e9es. \u00c0 l’\u00e8re du cloud, il est d\u00e9j\u00e0 difficile de passer \u00e0 un service concurrent, et l’intelligence artificielle est d\u00e9sormais int\u00e9gr\u00e9e \u00e0 l’ensemble du portefeuille de Microsoft. La fid\u00e9lisation clients, appel\u00e9e \u00ab\u00a0vendor lock-in\u00a0\u00bb dans le jargon informatique, est de plus en plus forte<\/p>\nHandelsblatt<\/cite><\/blockquote>\n\n

Int\u00e9grer en profondeur des services comme OneDrive et Teams dans Office et Windows est une tactique qui a bien servi Microsoft dans les ann\u00e9es 90 lors de la lutte contre le navigateur Netscape. De m\u00eame, les utilisateurs continuent d’\u00eatre pouss\u00e9s \u00e0 \u00ab\u00a0se connecter \u00e0 leur compte OneDrive\u00a0\u00bb. \u00c9tant donn\u00e9 que la cr\u00e9ation d’un compte Microsoft est d\u00e9sormais obligatoire lors de l’installation de Windows, tous les utilisateurs disposent pratiquement d’un tel compte, m\u00eame s’ils n’y ont jamais pens\u00e9.<\/p>\n\n

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Le directeur informatique d’une entreprise allemande indique qu’il est pratiquement impossible pour son organisation de se d\u00e9tacher de Microsoft.<\/p>\nHandelsblatt<\/cite><\/blockquote>\n\n

Cette position dominante sur le march\u00e9 permet d’obtenir des gains financiers importants aupr\u00e8s des clients. \u00c0 l’heure actuelle, le prix catalogue du 365 E5 est d’environ 60 euros, et Microsoft sait qu’il dispose de tous les leviers n\u00e9cessaires pour augmenter ce prix et accro\u00eetre encore sa rentabilit\u00e9. Comme le rapporte Handelsblatt :<\/p>\n\n

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La directrice financi\u00e8re, Amy Hood, a expliqu\u00e9 \u00e0 plusieurs reprises aux analystes comment le pack permettrait d’augmenter les ventes par utilisateur. En avril, par exemple, le groupe a impos\u00e9 une surtaxe de 11 % pour la suite bureautique Office 365 et le pack de produits Microsoft 365 afin d'\u00a0\u00bbharmoniser\u00a0\u00bb les fluctuations des taux de change, selon la justification officielle.<\/p>\nHandelsblatt<\/cite><\/blockquote>\n\n

L’IA comme facteur multiplicateur<\/h2>\n\n

L’IA permettra \u00e0 Microsoft d’atteindre un nouveau niveau de performance, ce dont l’entreprise \u00e9tait parfaitement consciente d\u00e8s le d\u00e9but. L’investissement de plusieurs milliards de dollars dans OpenAI a donn\u00e9 \u00e0 Microsoft une longueur d’avance sur la concurrence. Handelsblatt conclut ainsi son article :<\/p>\n\n

\n

L’objectif de M. Nadella est de mettre en place des assistants IA dans tous les domaines de la vie : \u00ab\u00a0Je r\u00eave que chacun des huit milliards d’habitants de la plan\u00e8te puisse avoir un tuteur IA, un m\u00e9decin IA, un programmeur, voire un consultant\u00a0\u00bb.<\/p>\n\n\n\n

De la part de Microsoft, bien s\u00fbr, et peut-\u00eatre avec l’aide d’OpenAI. Il n’est gu\u00e8re possible que la mentalit\u00e9 \u00e9volue davantage.<\/p>\nHandelsblatt<\/cite><\/blockquote>\n\n

En effet, le fait de poss\u00e9der les donn\u00e9es de tout le monde pour pouvoir former des IA comme ChatGPT donne \u00e0 Microsoft un pouvoir quasi illimit\u00e9. Malheureusement, nous doutons que le reste de la soci\u00e9t\u00e9 b\u00e9n\u00e9ficie du monopole de ce g\u00e9ant informatique et il est regrettable que les gouvernements semblent incapables de r\u00e9agir.<\/p>\n\n

Chez Nextcloud, nous pensons qu’il existe des solutions \u00e0 ces probl\u00e8mes. Avec notre syst\u00e8me d’\u00e9valuation de l’IA \u00e9thique<\/a>, nous commen\u00e7ons \u00e0 explorer une multitude de solutions avec des int\u00e9grations d’IA qui offrent plus de transparence, de choix et de confidentialit\u00e9 des donn\u00e9es par d\u00e9faut.<\/p>\n\n

Pour en savoir plus sur l’affaire antitrust qui nous oppose \u00e0 Microsoft, consultez le microsite consacr\u00e9 \u00e0 ce sujet ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Aujourd’hui, Handelsblatt a trait\u00e9 de la plainte antitrust d\u00e9pos\u00e9e contre Microsoft, dans le cadre d’un article complet sur la c\u00e9l\u00e8bre soci\u00e9t\u00e9 informatique am\u00e9ricaine. L’affaire antitrust, ouverte au d\u00e9but de l’ann\u00e9e 2021, n’a apparemment pas progress\u00e9.<\/p>\n","protected":false},"author":2,"featured_media":130383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"publish_to_discourse":"","publish_post_category":"22","wpdc_auto_publish_overridden":"","wpdc_topic_tags":"","wpdc_pin_topic":"","wpdc_pin_until":"","discourse_post_id":"442203","discourse_permalink":"https:\/\/help.nextcloud.com\/t\/handelsblatt-covers-the-dark-side-of-microsoft\/166187","wpdc_publishing_response":"success","wpdc_publishing_error":"","footnotes":""},"categories":[273,279,280],"tags":[313,314,307,312,311],"class_list":["post-130759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-fr","category-entreprise","category-nouvelles","tag-ai","tag-antitrust","tag-ethical-ai","tag-handelsblatt","tag-microsoft"],"acf":[],"yoast_head":"\nLe journal Handelsblatt \u00e9voque la face cach\u00e9e de 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